央视确定品牌化经营战略方向后,提出了绿色的品牌价值承诺。我们可将其绿色价值分解成如下四个关键词:第一个关键词是“品质”。就是通过频道、栏目和节目的制作和广告业务的经营,央视将高品质的感知和价值传递给客户;第二个关键词是“健康”。健康代表有益,注重社会责任的,而不是有害,违背社会责任;第 After determining the direction of brand management strategy, CCTV proposed a green brand value commitment. We can decompose its green value into the following four keywords: The first keyword is “quality.” It is through the channels, columns and program production and advertising business, CCTV will be high-quality perception and value passed to the customer; the second key word is “healthy.” Health representatives are good and pay attention to social responsibility, not harmful, contrary to social responsibility