所谓虚拟品牌战略,就是自己拥有一个品牌和品牌整合的概念,围绕其核心即品牌概念,通过一个完整的思路去驾驭每一个环节,带动更多的社会资源来参与。可以这么说,在中国加入WTO后的今天,将会有更多的中小企业实行虚拟品牌战略,将有限资金集中到品牌经营和产品设计上,以求迅速提升品牌的市场影响力和竞争力。恒基伟业公 The so-called virtual brand strategy, that is, have their own brand and brand integration concept, around its core concept of the brand, through a complete train of thought to control every aspect of bringing more social resources to participate. It can be said that after China's accession to the WTO, more and more SMEs will implement a virtual brand strategy and focus their limited funds on brand management and product design so as to rapidly enhance the brand's market influence and competitiveness. Henderson Albert CHAN