纪录片《大黄山》的制作贯彻了跨文化传播理念,在具体策略上充分考虑了全球化的文化接受语境对中国纪录片走出去的制约作用。其国际表达以黄山为核心符号对徽州文化进行了再编码,设置了“叙事化”“奇观化”的结构图式,以当代人生活化的场景与新鲜的视觉风景为载体,主要采用了低语境传播的主导策略,通过二次编码、深层内涵的形象化有效降低了信息解码中不确定性的发生。 The making of the documentary “Huangshan Mountain” implements the concept of intercultural communication and fully considers the restrictive effect of the cultural acceptance context of globalization on the going out of Chinese documentaries in specific tactics. Its international expression re-encodes Huizhou culture with Huangshan as its core symbol and sets up a structural schema of “narrative ” “spectacle ”. Based on contemporary living scenes and fresh visual landscapes, Mainly adopted the dominant strategy of low contextual communication, through the secondary coding, the visualization of deep connotation effectively reduces the occurrence of uncertainty in the information decoding.