节庆旅游是利用地方特有的文化传统,以促进地方旅游业的发展的节日活动。而节庆旅游产品开发己经成为开办节庆旅游中最重要的手段。本论文以蛟河节庆旅游为研究对象,分析其产品开发现状找出存在的问题,并提出针对性的建议,为蛟河节庆旅游的发展提供有益的借鉴。 Festival tourism is a festive event that uses local unique cultural traditions to promote the development of local tourism. Festive tourism product development has become the most important means to start festive tourism. This paper takes Jiaohe Festival Tourism as the research object, analyzes the existing problems of its product development status, and puts forward some suggestions to provide a useful reference for the development of Jiaohe Festival Tourism.