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2013年初,《泰囧》12.6亿的票房让整个电影业界为之振奋,中国电影真正迈进了十亿票房的大片时代。无独有偶,随着《中国好声音》第二季、《爸爸去哪儿》第二季两档季播综艺节目广告招商额突破十亿,国内电视节目制作营销也进入了十亿广告市场的“大片”时代,而电视媒体成功冲击单节目十亿广告市场的源动力就来自于电视季播综艺节目的创新推动。无论是《泰囧》还是《中国好声音》、《爸爸去哪儿》的成功都不仅得益于其对于传统固有优势渠道和
At the beginning of 2013, the “boxing” of 1.26 billion at the box office for the entire movie industry was thrilled, the Chinese film truly into the billion-box office blockbuster era. Coincidentally, with the “China Good Voice” in the second quarter, “Dad where to go” in the second quarter of two season quarterly variety show advertising turnover exceeded one billion, domestic television production marketing has also entered the billions of advertising market, “large ”Era, and the success of the television media hit the single program billions of advertising market source driving force from the TV quarterly variety show innovative promotion. The success of both “Thai 囧” or “China’s good voice” and “Where’s Dad?” Not only benefits from its traditional superiority channels and