欣闻宁夏总队医院在参加全国“百姓放心医院”第二主题“医疗优质高效”评选活动中再次荣获“百姓放心医院”称号。笔者不由对这家武警部队小型医院近几年的发展产生了浓厚的兴趣,我们来到了这所饮誉武警部队的小医院,穆广态院长的平易近人、谦虚随和使我们很快消除了陌生和拘束,开始了愉快而轻松的交谈。 问:作为一家“二级甲等”医院,宁夏总队医院能够在大医院林立、竞争激烈的医疗环境中占有一席之地,社会效益、经济效益与日俱增,一定有一些鲜为人知的经营理念吧? 穆:我们医院地处解放军第五医院、宁夏医学院附属医院和银川市第一医院的“夹缝”中,与他们相比,我们只是一家组建晚、底子薄、相对优势较弱的小医院。我们觉得医院虽然规模小、但志向却不能小,小医院要想在激烈的竞争中谋生存、求发展,必须着力打造自己的品牌,也就是创造自己的核心竞争力,做到人无我有,人有我优,人优我强,靠特色项目树形象,靠特色品牌创优势。几年来,我们按 It is said that Ningxia Corps Hospital once again won the title of “People’s Relief Hospital” in participating in the second prize of “Quality and Efficient Medicine” in the national “Relief Hospital for the People”. I could not help this small armed police force hospital in recent years the development of a keen interest, we came to this small hospital known to the Armed Police Force, Mu Guangju Dean approachable, humble and easy-going so that we quickly eliminate the strange and Bound, began a pleasant and relaxed conversation. Q: As a “first-class hospital”, Ningxia Corps Hospital can occupy a place in a large hospital and a highly competitive medical environment. Social and economic benefits are increasing day by day. There must be some little-known management concepts. Mu: Our hospital is located in the “crack” of the Fifth Hospital of PLA, the Affiliated Hospital of Ningxia Medical College and the First Hospital of Yinchuan City. Compared with them, we are just a small hospital with a long history, a weak foundation and a weak relative advantage. Although we think hospitals are small in size but ambitious but not small ones, in order to survive and develop in the fierce competition, small hospitals must strive to build their own brand name, that is, to create their own core competitiveness and achieve their goals. , I have gifted people, gifted people I rely on the characteristics of the project tree image, relying on the characteristics of brand creation. In recent years, we press