江泽民总书记指出:“创新是一个民族进步的灵魂,是国家兴旺发达的不竭动力。”“要树立全民族的创新意识,建立国家的创新体系,增强企业的创新能力。”纵观国内外成功的出版企业走过的历程,企业发展的历史就是创新的历史,企业生产和发展的基础在于创新,只有创新才能够为出版企业持续增长提供动力。 目前,国有企业的发展存在很多问题,尽管原因很多,但是根本原因是创新能力不足。因此, General Secretary Jiang Zemin pointed out: “Innovation is the soul of a nation’s progress and an inexhaustible motive force for the country’s prosperity and development.” “We should establish an innovation awareness of the entire nation, establish a national innovation system and enhance the innovation capability of enterprises.” The history of successful publishing companies, the history of enterprise development is the history of innovation. The foundation of enterprise production and development lies in innovation. Only innovation can provide impetus for the sustained growth of publishing enterprises. At present, there are many problems in the development of state-owned enterprises. Although there are many reasons for this, the fundamental reason is that there is not enough innovation capability. therefore,