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IBM 公司是世界电子工业中名列榜首的产业巨子。早在苹果公司还未出世之前,它就以其为世界最大、最先进的电子计算机及其外围设备制造厂商而闻名天下。IBM 公司历史悠久、资金雄厚、技术先进、业务范围广阔,在世界各地都设有销售网点。该公司的英文缩写——三个醒目的蓝色字母 IBM,在世界各大城市随处可见。由于 IBM 公司崇尚蓝色,其公司标记、广告标记、产品标记和工作服标记也都一律使用蓝色,因此获得了“蓝巨人”的别称。而 IBM 公司进入微型计算机市场,预示着“红苹果”与“蓝巨人”之争在所难免。
IBM is the top industrial giant in the world electronics industry. Long before Apple was born, it was known as the world’s largest and most advanced manufacturer of electronic computers and peripherals. IBM has a long history, abundant capital, advanced technology, and a broad scope of business. It has sales outlets all over the world. The company’s English abbreviation - the three striking blue letters IBM, can be seen everywhere in major cities around the world. Because IBM is advocating blue, its corporate logos, ad tags, product tags, and workwear tags all use blue, so it has earned the name “Blue Giant.” The IBM company entered the micro-computer market, indicating that the “Red Apple” and the “Blue Giant” dispute is inevitable.