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在牛市时唱空提示风险,在熊市时唱多给市场以希望,这是媒体维护股票市场健康发展的基本职责。本文从微博入手,分别选取了新浪证券、证券时报网、华尔街日报中文网等三个财经微博,运用内容分析法,探究当市场分别处于牛市、熊市等不同时期时,微博媒体对多空双方平衡性报道所存在的问题,进而提出了几点建议。
It is a basic duty for the media to maintain the sound development of the stock market in the hope of beating the market when it is bullish. This article starts with Weibo and selects three financial microblogs such as Sina Securities, Securities Times Net and Wall Street Journal Chinese Net, respectively. By using content analysis method, this paper explores that when the markets are in different periods such as bull market and bear market respectively, Balance between the two sides reported the problems that exist, and then made a few suggestions.