With the development of economics, it is a popular topic about how to expand market in global economy. And this essay not only gives Lao Gan Ma, a famous seasoning company, a piece of advice about expanding to North Africa, but also may help the other companies by drawing a lesson from this essay. With the development of economics, it is a popular topic about how to expand market in global economy. And this essay not only gives Lao Gan Ma, a famous seasoning company, a piece of advice about expanding to North Africa, but also may help the other companies by drawing a lesson from this essay.