标识的作用是非常多的,既可以带有文字的功能,也可以代表超越语言,在目前国内的许多旅游景区中,都设立了景区标识,对于正在高速重视第三产业发展的当下,可以有效的推动国内的旅游走向世界,可以说在旅游业中扮演着十分重要的作用。在全球标准化和国际化的冲击下,国内的旅游景区标识设计存在着诸多的问题,比如:太过于借鉴国外的经验,出现了许多雷同等问题,相关的管理人员和学者认为,要想切实解决这一问题,就只有开展设计创新,而旅游景区标识系统设计创新的内涵来自于地域文化。怎样在设计旅游标识系统时充分的融入当地的地域文化,是未来旅游景区标识设计绕不开的一个重要话题。 The role of the logo is very much, both with the function of words, but also can represent the language beyond, in many of the current tourist attractions in the country, have set up the scenic logo for the rapid development of the tertiary industry is now attached to the moment, can be effective The promotion of domestic tourism to the world can be said that in the tourism industry plays a very important role. Under the impact of global standardization and internationalization, there are many problems in the design of tourism scenic spots in China. For example, it is too much to learn from the experience of other countries and many similar problems have emerged. Relevant managers and scholars think that in order to effectively solve this problem, This issue, only to carry out design innovation, and scenic spots logo design innovation of the content comes from the regional culture. How to fully integrate the local culture into the design of the tourism identification system is an important topic that can not be circumvented in the design of tourist attractions in the future.