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当前随着市场经济的发展,建筑施工企业面临着激烈的市场竞争,企业能否在市场竞争中立于不败之地,关键是在市场中采用的营销方式是否适用。施工企业的发展扩大主要依靠其自身的市场营销。
At present, with the development of market economy, construction enterprises are facing fierce market competition. Whether enterprises can stand invincible in market competition is the key to whether the marketing methods adopted in the market are applicable. The expansion of construction enterprises rely mainly on their own marketing.