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文章以辽宁沿海经济带为研究个案,实证了区域文化的发掘与构建,既有文化生态学、文化认同理论的学理性价值,也有“大都市圈”的社会和经济价值。文化品牌的打造不是一个完全无中生有的杜撰过程,而是对原生的器物、制度、精神文化形态和符号的创新与产业化的进程。发掘和构建文化品牌应该基于原生条件、技术和人才因素,以群众的喜闻乐见为前提,遵循市场规律,并具备地域优势和特色。
Taking the coastal economic belt of Liaoning Province as a case study, this paper demonstrates the excavation and construction of regional culture, including the cultural value of ecology and cultural identity theory as well as the social and economic value of the metropolitan area. Cultural brand building is not a completely nonsense art, but a process of innovation and industrialization of native artifacts, systems, spiritual and cultural forms and symbols. The excavation and construction of cultural brands should be based on the conditions of origin, technology and personnel, be based on the public's love and hearing, follow the laws of the market, and have geographical advantages and characteristics.