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随着中国社会的发展,超市这种购物形式越来越为民众接受,本文认为超市经营方式同样适应于我国旅游业,组建国内旅游超市值得探讨试行。本文从旅游活动中信息不对称、我国旅行社以及旅游电子商务发展的现状,论证了我国组建旅游超市的必要性和可行性,同时对于组建旅游超市的具体操作做了简要阐述。
With the development of Chinese society, the form of supermarket shopping is more and more accepted by the public. This paper argues that the mode of operation of supermarket also adapts to the tourism of our country and the establishment of domestic tourism supermarket deserves to be probed. This paper demonstrates the necessity and feasibility of establishing tourism supermarkets in China based on the information asymmetry in tourism activities, the development of travel agencies in China and the development of tourism e-commerce. At the same time, it gives a brief account of the specific operation of establishing tourism supermarkets.