多喝含钙牛奶,有益儿童骨骼生长,能使人更显年轻,令牙齿更坚固……诸如此类的广告宣传中外皆有品种繁多。用什么方法来表现成了广告人的一大课题。有的说喝了//奶,孩子中状元、有的说喝了//奶,孩子得冠军、有的更用父子情、母女情来表现一种亲情、……都是承诺,但缺少新意、缺少震撼力。以下介绍三则亚广告节获奖电视广告广告定位近似,但表现手法迥然不同。 Drink more calcium milk, beneficial to the growth of children’s bones, can make you younger, make teeth more solid ... ... Such advertisements have a wide variety of both Chinese and foreign. What method to use to become a major issue of advertising people. Some said drinking / milk, children champion, and some said drinking / milk, children won the championship, and some even more with the father and son love, mother and daughter love to show a kindred, ... ... are promised, but the lack of New ideas, the lack of shocking. The following describes the three Asian Advertising Awards winning television commercials advertising similar positioning, but the performance is very different.