为了在激烈的国内国际竞争中立于不败之地,创名牌已成为我国企业逐鹿中原的利器。因此,以塑造和提升企业形象为目的的CI《Corporate Indetity》已在我国企业界掀起一股热潮,成为当代企业新时尚。一些洞烛先机的企业率先导入CI机制,将企业的形象设计纳入经营战略的轨道,在社会公众面前塑造了一种先进的、卓越的企业文 In order to fierce in the domestic and international competition in an invincible position, a brand name has become China’s business Central Plains tool. Therefore, CI “Corporate Indetity” aimed at shaping and enhancing the corporate image has set off a boom in the business community in our country and has become the new fashion of the contemporary enterprise. Some enterprises that take the lead in taking the lead are the first to introduce the CI mechanism and incorporate the corporate image design into the track of business strategy to create an advanced and excellent corporate culture in front of the public