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坚定文化自信培育品牌文化打造中国品牌根据工信部等部委《关于加快我国工业企业品牌建设的指导意见》和国务院国资委《关于加强中央企业品牌建设的指导意见》,认真总结十八大以来企业品牌文化建设的典型经验,深入探讨企业文化在品牌建设中的作用,研究品牌文化与文化品牌的关系,提升品牌的文化含量,增殖品牌的文化价值,塑造现代意义上的国际品牌,走文化引领品牌发展之路,打造享誉世界的高文化附加值中国品牌。
Deepen Cultural Confidence Cultivate Brand Culture and Build Chinese Brand According to the Guiding Opinions of the Ministry of Industry and Information Technology and other ministries on accelerating the brand building of China’s industrial enterprises and the Guiding Opinions of SASAC on Strengthening the Brand Building of Central Enterprises issued by the Ministry of Industry and Information Technology, conscientiously sum up the corporate brand culture since the 18th CPC National Congress The typical experience of construction, in-depth discussion of the role of corporate culture in brand building, research brand culture and cultural brand relations, enhance the brand’s cultural content, the proliferation of brand value of culture, shaping the modern sense of the international brand, take the culture to lead the brand development The road to create world-renowned high-value-added Chinese culture brand.