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一、语言符号学理论1、索绪尔的语言观索绪尔作为欧洲符号学领域里的创始人,他认为语言符号具有符号的一般特性,能传递一种本质上不同于自身的社会信息。与此同时,语言又是各种符号系统中最重要的,因为所有的符号都需要用语言去解释。我们在理解“能指”与“所指”时,能指所表示的是观念,可以自由选择,相反使用它的社会言语来讲,就不能自由选择,而是特定强制的。就拿语言中的书面语与口头语来看,在北京,见面较为和气的一种问候“今儿,您吃了么?”这是一种口头语,
I. Linguistic Semiotics 1. Saussure’s Linguistic View Saussure, as the founder of European semiotics, believes that linguistic signs have the general characteristics of symbols and can transmit social information that is essentially different from their own. At the same time, language is the most important of all sign systems, because all symbols need to be interpreted in words. When we understand the meaning of “can ” and “” refers to the concept that can be freely chosen, on the contrary to use it in the social terms of speaking, we can not freely choose, but the specific coercion. Take the written language and verbal language in terms of point of view, in Beijing, meet a more kind of greeting “Now, you eat?” This is a verbal language,