一家普通的卖场,销售的产品超过上万种,将意味着什么?——任何一类产品都有着大量的竞争产品。以女性洁阴市场为例,除了领导品牌洁尔阴,还有肤洁阴、洁大夫、洁阴宁、洁康妇女清洁液……,同类产品多如牛毛,如果您的产品碰巧不是“洁尔阴”,那么你将面临什么状况?你将惨淡经营,在“成王败寇”的游戏准则下,你的产品如果不能成为“第一第二”,将面临两种局面:一是根本无法上市:二是上市后惨淡经营,最后被市场淘汰。 What does an ordinary store sell more than tens of thousands of products?—Any kind of product has a large number of competing products. Taking the female Jieyin market as an example, in addition to leading the brand Jieer Yin, there are skin cleansing yin, cleansing doctors, Jieyinning, Jiekang women’s cleansing liquid... and similar products are numerous, if your product happens to not be “Jieer Yin “Well, what will happen to you? You will be distressed and you will face two kinds of situations if you fail to become the ”first and second place“ in the ”win-win situation" game principle: First, it cannot be listed at all. : The second is the dismal operation after the listing and it was finally eliminated by the market.