人们的消费,归纳起来不外乎两大方面;一为硬性消费,即用于吃、穿、用等实物的消费;一为软性消费,即用于文化教育、休闲度假、旅游观光、体育健身等精神文化的消费。在软性消费方面,青年群体有着比其他年龄群体更为旺盛的需求,这在上世纪90年代已经开始显现。进入新世纪,青年 People’s consumption can be summed up in two major aspects. One is hard consumption, which is used for consumption such as eating, wearing, and use; the other is soft consumption, which is used for cultural education, leisure and holiday, tourism, sports. The consumption of spiritual culture such as fitness. In terms of soft consumption, youth groups have a stronger demand than other age groups, which has begun to appear in the 1990s. Into the new century, youth