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打造峨眉山旅游品牌及峨眉山旅游产业化发展,当务之急是必须认清优势、理清思路、突出特色、准确定位、扎实工作,集中财力、物力、人力攻难点,抓好旅游品牌的塑造和旅游环境建设,推动峨眉山旅游产业化发展。一、把握优势,准确定位。中国有五大名山,这是众所周知的。五大名山各有特色,它们之间的每一座山都具有“唯一性、垄断性、不可替代性”。峨眉山的优势是秀甲天下、是“普贤圣地、佛教名山”、史前文化以及宜人的气候和自然环境。人们到峨眉山旅游,主要是去享受秀美的自然生态景色,到金项去看云海、佛光、日出等,当然还有相当数
To build Emeishan tourism brand and Emeishan tourism industrialization, it is imperative that we must recognize the advantages, clarify the thinking, highlight the characteristics, accurately locate and work solidly to concentrate on the financial, material and human resources challenges and do a good job in shaping the tourism brand and the tourism environment , Promote the development of Emeishan tourism industry. First, grasp the advantages, accurate positioning. China has five famous mountains, which is well known. Each of the five famous mountains has their own characteristics. Each mountain between them has a unique, monopolistic and irreplaceable feature. The advantage of Mount Emei is the world of Xiqia, which is known as “Samantabhadra, famous Buddhist mountain”, prehistoric culture and pleasant climate and natural environment. People travel to Mount Emei, mainly to enjoy the beautiful natural landscape, to the sea to see the sea of clouds, Buddha light, sunrise, of course, a considerable number