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论文以媒介融合的概念界说为出发点,分析了媒介融合语境下的传播特征:传播的数字性、传播的交互性与传播的非线性,并分析了媒介融合语境下的受众特征以及受众的心理需求,即受众需求的个性化、受众行为的主动性与受众心理的依附性,基于受众新特征的要求,也为了应对媒介融合语境的新发展,论文尝试提出了我国电视剧内容生产策略:配方程式的个性化、时尚化与长篇化。
Taking the concept of media convergence as the starting point, the dissertation analyzes the characteristics of communication under the context of media convergence: the digital nature of communication, the interaction of communication and the non-linearity of communication, and the analysis of the characteristics of the audience in the context of media convergence and the audience The psychological needs of the audience, the individual needs of the audience, the initiative of the audience behavior and the psychological dependence of the audience, the audience based on the new characteristics of the request, but also in order to cope with the new context of media fusion context, the paper attempts to put forward the TV drama content production strategy Formula formula personalized, fashion and long.