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本报讯2013年一季度,大中型客车销量同比增长71.2%、销售额同比增长139.4%,这就是厦门金旅,“洞察市场,调整突破”是其取得如此业绩的原因所在。2012年,金旅开始了产品结构和营销模式的全面调整。对于产品结构的调整,XML6125“内部解剖”样车、搭载金旅第5代混合动力系统的12米气电混合动力公交车、升级版金旅考斯特等金旅在前不久的南京客车展上所展示的产品就可见一斑,9米和11米两款定制车型也即将推出。营销模式调整的主题是精细化服务营销,既用产品+服务形成
The first quarter of 2013, sales of medium and large buses increased 71.2%, sales increased 139.4%, which is Xiamen Golden Brigade, “insight into the market, adjust the breakthrough ” is why it achieved such a result. In 2012, Golden Brigade started a comprehensive restructuring of its product mix and marketing model. For the adjustment of product structure, XML6125 “Internal Anatomy ” kind of car, equipped with Golden Brigade 5th generation hybrid system of 12 meters hybrid electric bus, upgraded version Gold Tour Costs such as Golden Brigade in the recent Nanjing Bus Auto Show On the showcase of products can be seen, 9 meters and 11 meters two custom models are also coming soon. The theme of marketing model adjustment is refined service marketing, both the use of product + service formation