本文从转型和发展两个角度,分析了文化创意产业所具有的收益递增特性及其对于市场规模的强调和长期增长的影响,同时归纳了中国市场条块分割的典型事实,认为这种行政性市场分割已经成为中国文化创意产业发展的制度障碍。最后,提出促进文化产业发展的建议。 In this paper, from the perspective of transformation and development, this paper analyzes the incremental returns characteristics of cultural and creative industries and their impact on market size and long-term growth. At the same time, this paper summarizes the typical facts of segmentation in China’s market. Market segmentation has become the institutional obstacle to the development of China’s cultural and creative industries. Finally, put forward suggestions to promote the development of cultural industries.