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日前,中国品牌研究院公布《首届中华老字号品牌价值百强榜》,“沈永和”以1.83亿元品牌价值位列第48位。“沈永和”风雨340余载的发展史再次引起世人的瞩目,有编导对此产生了浓厚的兴趣,构想创作一部电视剧、也有作家以沈永和酒坊为原型创作一部长篇小说《国酿》……而最感欣慰的当属傅保卫——这位沈永和酒厂曾经最年轻的厂长,是他,让”沈永和”1664历史重现;是他,设计了“沈永和”的商标并沿用至今;又是他,串起了沈永和一颗颗散落的珍珠,让这一百年老字号重新焕发出夺目的光彩。
Recently, China Brand Research Institute announced the “First China Top 100 Brand Value List”, “Shen Yonghe” with 183 million yuan brand value ranked 48th. The history of Shen Yonghe’s history of over 340 years of wind and rain once again aroused the attention of the world. There was a strong interest from the director in the creation of a television series. Some writers also created a novel entitled Guo Yong “...... And the most gratifying thing is to be Fu Bao Wei - the youngest director of the Shen Yong He winery factory, he, let” Shen Yonghe “1664 historical reappearance; he designed” Shen Yonghe " Trademark and still in use; but also him, string together Shen Yong and scattered pearl, so that this one hundred years old to re-create a brilliant luster.