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如今,媒体间的竞争越来越激烈,在大众传播大发展的今日,当越来越多的媒体向多样化、分散化的方向发展的同时,媒体之间出现了向相互融合、合作的趋势。如北京青年报与中央电视台等经常就某一重大新闻事件联合采访,同期播出;或相互供稿,增强对某一事件的报道力度,实现媒体互补的效果,反响颇佳。1997年大众生活报开设了“新文联动”栏目,采用全天
Nowadays, the competition among the media is getting fiercer and fiercer. In the mass media development today, while more and more media are developing in a diversified and diversified direction, there is a tendency for the media to converge and cooperate with each other . Such as the Beijing Youth Daily and CCTV, often on a major news event joint interview, broadcast the same period; or mutual contributions, to enhance the coverage of an event, to achieve the effect of complementing the media, the response is quite good. Public life newspaper in 1997 opened a “new text linkage” section, using all day