在中国广大的中小城市,由于经济水平有限,市场分散,投资成本和收益比较高,限制了中小城市电影市场的发展,加之我国专门性的电影营销人才的匮乏,中小城市电影市场推广方面存在比较大的困难。 Due to the limited economic level, the fragmented market, the relatively high investment cost and income, the small and medium-sized cities in China have limited the development of movie markets in small and medium-sized cities. In addition, there is a lack of specialized film marketing professionals in China. Big difficulty