论文部分内容阅读
在新视觉时代的今天,广告摄影已经是广告设计中不可缺少的组成部分,它已成为一种视觉语言,一种信息传达,一种商业理念,是把技术与感知有机融合的艺术方式。这就要求人们去改变常规的思维方式,追求一种比语言文字更直接更能从心理激活感受的画面。如何在众多的广告中让自己的广告摄影作品吸引受众的眼球,这就需要在摄影基础上的创意表达。怎样对广告摄影在创意和表现上有更深入的研究是我们要解决的问题。
In the new visual era, advertising photography is an indispensable part of advertising design. It has become a visual language, a kind of information transmission, a business idea, and an artistic way of organic integration of technology and perception. This requires people to change their conventional way of thinking and pursue a picture that is more directly and psychologically activated than words and words. How to make a large number of advertisements to make their advertising photography works to attract the attention of the audience, which requires creative expression based on photography. How to do more in-depth research on the creative and performance of advertising photography is a problem that we must solve.