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七年前,小霸王电子工业公司还是一家濒临倒闭的小厂——中山市日华电产厂。经过段永平执掌帅印之后的苦心经营,再加上著名广告人李光斗的介入,推出一系列有效的市场营销策划活动,小霸王迅速崛起,一举成为产值10多亿元,占据学习机市场份额80%以上的全国知名企业。1995年7月,“小霸王”总经理段永平,因期股份制改造办案的推行一再受阻,辞职出走,在东莞创立“步步高”随
Seven years ago, Xiao Bawang Electronics Industry Co., Ltd. was a small factory on the verge of collapse—Zhongshan Rihua Electric Power Plant. After Duan Yongping’s painstaking operation after he took charge of Shuai Yin and the involvement of the famous advertiser Li Guangdou, he launched a series of effective marketing planning activities. The bully rapidly emerged and became the output value of more than 1 billion yuan, occupying 80% of the learning machine market share. Above well-known national enterprises. In July 1995, Duan Yongping, general manager of “Xiaobing Wang”, was repeatedly blocked due to the implementation of the joint-stock reform and resigned and resigned. He was founded in Dongguan and “step by step” was followed.