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“首善媒体、大美品质”是北京电视台的媒体定位,落实到电视剧方面则是“大戏看北京”的品牌战略。多年来,北京电视台坚持播出贴近实际、贴近生活、贴近群众的现实题材作品,深受观众的喜爱,同时也使北京卫视红星剧场的排名从2012年的全国第八提升到2013年的全国第五、直至2014年的全国第四。一路走来,北京电视台在包容中聚拢了一批忠实观众;在共赢中打造出卓越的品牌影响力;在坚守中发挥着文化和精神的引领作用。北京电视台影视剧中心主任张恒的这篇发言,倡议影视工作者回望自己的理想和初心,不辱为人民创作的使命,值得一读。
“Shousen media, the quality of the United States ” is the Beijing Television’s media positioning, the implementation of the TV series is the “drama to see Beijing ” brand strategy. Over the years, Beijing Television Station has insisted on broadcasting real-life theme works that are close to reality, close to life and close to the masses, and are deeply loved by the audience. At the same time, the ranking of Beijing Satellite TV Red Star Theater rose from the eighth in the nation in 2012 to the national Fifth, until the fourth in the country in 2014. Along the way, Beijing TV Station gathered together a group of loyal audiences in its tolerance. It has created outstanding brand influence in a win-win situation and played a leading role in maintaining its culture and spirit. Zhang Heng, director of the Beijing Television Station Film and Television Center, this speech, advocating film and television workers looking back to their own ideals and the initial heart, not for the people’s creative mission, is worth reading.