对于从事国际市场营销的企业来说,广告和人员推销常常是主要的促销手段。但是,企业还需要考虑其它促销形式,如国际公共关系、营业推广等。不同的促销形式具有各自的特殊作用,成功的企业促销活动,正是对各种促销形式的最佳组合运用。 For companies engaged in international marketing, advertising and promotion are often the main promotional tools. However, companies also need to consider other forms of promotion, such as international public relations, business promotion and so on. Different forms of promotion have their own special role. Successful corporate promotions are the best combination of various forms of promotion.