中国物质生活水平的迅速提高导致国民生活节奏日趋加快,促使人们的消费向节假日消费时段集中。黄金周旅游引发了我国前所未有的假日旅游热潮,推动了第三产业的整体发展。然而,也出现了交通拥挤、旅游公共服务质量降低等问题。本文以苏州假日旅游为切入点,分析了苏州假日旅游的现状及出现的问题,并提出相应对策。 The rapid rise of the material living standards in China has led to the accelerating pace of life of the people and hastened the concentration of people’s consumption on holiday spending. Golden Week tourism triggered an unprecedented holiday tourism boom in our country, and promoted the overall development of the tertiary industry. However, there are also traffic congestion, the quality of public services to reduce tourism and other issues. This article takes Suzhou holiday tourism as an entry point, analyzes the current situation and problems of holiday tourism in Suzhou and puts forward corresponding countermeasures.