随着经济的不断发展,现代市场竞争也逐渐加剧,使商家在经营管理方面做出了重要地改变和不断地完善。近年来在商业的招贴中应用了插画元素,通过实际的应用效果来看,该方法具有明显的宣传特点,并且吸引了消费者的眼球,促进了受众者产生购买的欲望。但是由于插画元素刚刚得到有效地应用,所以现有的理论基础和现实经验仍然不足,在运用过程中存在一定的缺陷,严重影响了插画元素的独特性表现。本文通过对插画元素的详细了解,分析了插画元素在商业招贴运用中的独特性,为现代的设计者提供了设计的思路和表现手法,从而对插画的表现效果产生了重要的影响,促进商业招贴对于插画的使用更加成熟和有一定的感染力。 With the constant development of the economy, the competition in the modern market has also been gradually aggravated, so that businesses have made important changes and continuously improved their management. In recent years, the commercial poster has applied the illustration elements. According to the actual application effect, the method has obvious propaganda features and attracts the attention of the consumers and promotes the desire of the audience to generate the purchase. However, as the illustration elements have just been effectively applied, the existing theoretical foundation and practical experience are still inadequate. There are some defects in the application process, which seriously affect the uniqueness of the illustration elements. Through the detailed understanding of the illustration elements, this article analyzes the uniqueness of the illustration elements in the commercial poster application, provides the modern designers with the ideas and expression techniques of design, and thus has an important influence on the performance of the illustration, and promotes the commercial Placard for the use of illustrations more mature and have some appeal.