论文部分内容阅读
在出版市场激烈竞争的环境下,出版者适应市场要求,找准定位,及时、准确、高效地进行选题策划,与市场运作互动,形成科学的选题运作机制,是实现选题双效的关键。一、市场孕育选题回归大学出版社的职能定位,立足为高等教育服务,实现选题转型,一直是我们华中师大出版社思考的方向。
In the highly competitive publishing market environment, publishers to adapt to market requirements, identify the positioning, timely, accurate and efficient planning of topics, interacting with the market operation, the formation of a scientific operating mechanism of the selection of topics is to achieve the dual effect of the topic The essential. First, the market selection of topics back to University Press function orientation, based on higher education services, to achieve the theme of transformation, has always been our thinking Huazhong Normal University Press direction.