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本文就电子商务活动中广泛存在的网络分销模式面临的问题进行了梳理,从供货商及分销商不同的角度归纳了问题及其产生的根源,并提出了分销商管理的具体方法,以期促进网络分销业态的良性发展。
This paper reviews the problems that exist in the e-commerce activities of the network distribution model, summarizes the problems and their causes from different perspectives of suppliers and distributors, and puts forward specific methods of distributor management in order to promote The healthy development of network distribution.