产业竞争并非唯一出路20世纪80年代,迈克尔·波特在对当时美国产业和企业发展的深度研究基础上,提出了三种竞争战略:总成本领先战略、差异化战略、目标集聚战略。过去三十多年里,绝大多数战略研究的关注点均落在基于竞争的红海战略上。所谓红海,即代表现在已经存在的所有产业,我们已知的市场空间。而《蓝海战略》一书作者 Industry competition is not the only way. In the 1980s, Michael Porter put forward three kinds of competition strategies based on the deep research on the development of American industries and enterprises at that time: the strategy of total cost leadership, differentiation and target agglomeration. Over the past three decades, the focus of most strategic research has been on the competitive Red Sea strategy. The so-called Red Sea, that represents all industries that now exist, we know the market space. The author of Blue Ocean Strategy