随着我国渔业生产的发展,水产品的供应量不断增加,水产品市场的供求关系已从供给不足的卖方市场转入供大于求的买方市场,在这种市场形势下,市场营销成为企业的首要工作。而目前水产品的营销状况,落后于渔业生产的发展,不适应市场经济的要求,这是导致一些渔业企业产品销售不畅,经营亏损的主要原因。渔业企业要稿好市场营销,应做好以下几项工作: With the development of fishery production in our country, the supply of aquatic products is constantly increasing. The supply and demand of the aquatic products market has shifted from the under-supplied seller’s market to the oversupplied buyer’s market. In this market situation, the marketing becomes the enterprise The first job. At present, the marketing of aquatic products lags behind the development of fishery production and does not meet the requirements of the market economy. This is the main reason that some fishery products are not sold well and the operating losses are caused. Fishery enterprises to draft a good marketing, should do the following: