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红星美凯龙,今天的主角,一个自成立27年来从渠道发展到平台建立,一步步发展,从一家地方性的家具专营店,到现在全国范围的百MALL连锁,成为真正意义上的国内家居流通行业的翘楚,可以说“change”一直伴随着他们的每一次成长。对于红星美凯龙的改变之道,什么扩展策略,什么聚商方针……我不是这方面的专家,也没办法品头论足,但作为经历过红星美凯龙2013年品牌大发展一年的一员及品牌策略及创意合作方,红星美凯龙其品牌层面“change”过程确实让人震撼!
Red Star Macalline, today’s protagonist, a from the establishment of 27 years from the channel to the platform to establish a step by step development, from a local furniture franchise stores, to now a nationwide MALL chain, a truly domestic home Circulation industry leader, it can be said “change ” has been accompanied by their every growth. For the Red Star Macalline change, what the expansion strategy, what poly business policy ... ... I am not an expert in this area, there is no way to make a fuss, but as experienced Red Star Macalline 2013 a year of great brand development And the brand strategy and creative partners, the brand level of the “Red Star” Macron “change ” process is indeed shocking!