文章介绍了漯河旅游资源概况,提出了漯河文化旅游产品的目标市场定位,并对漯河文化旅游的产品、价格、分销、促销等营销因素进行了分析,并提出了相应的营销策略,可为制定漯河文化旅游营销策略提供参考。 This paper introduces the overview of tourism resources in Luohe, puts forward the target market positioning of Luohe cultural tourism products, and analyzes marketing factors such as product, price, distribution and promotion of Luohe cultural tourism, and puts forward corresponding marketing strategies for the development Luohe cultural tourism marketing strategy to provide a reference.