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2009年7月3日,Berghaus贝豪斯举办的中国区新闻发布会在北京英国大使馆召开,宣布该品牌正式登陆中国市场。贝豪斯作为英国专业户外运动品牌拥有丰富历史底蕴,同时追求锐意创新,曾为众多知名登山家带来户外运动的全新体验,更被授予“英国女王奖”的极高荣誉。英国大使馆、攀岭品牌管理有限公司、贝豪斯品牌、新沣集团有限公司及新沣时尚服饰贸易有限公司高层领导、贝豪斯品牌赞助运动员、中国登山协会领导、贝豪斯合作伙伴宝马盈之宝与路虎惠通陆华代表、北京大学和清华大学登山社团代表、三夫与远飞鸟户外运动俱乐部代表、相关商场代表以及二十几家新闻媒体记者出席发布会,现场气氛热烈祥和。活动期间,攀岭品牌管理有限公司首席执行官Andy Rubin先生接受了我们的专访。Andy Rubin先生在英国完成了高中和大学学业。由于在毕业之前就知道要加入到家族企业当中,于是利用大学固有的一年空闲时间,来到亚洲,在香港居留,了解中国文化并观察家族企业的工厂运作情况。1984年,Andy Rubin先生回到英国,在剑桥大学读法律专业。毕业后进入美国一家投行在伦敦的分公司工作。两年的工作让Andy Rubin先生积累了很多商业上的经验,同时他依计划去攻读MBA,就读于哈佛商学院,主攻市场营销。事实上,Andy Rubin先生在亚洲的一年生活,让他得以了解家族生意上的很多细节。而金融行业的经历,也帮助他学到很多商业经营和管理的知识。这都与Andy Rubin先生日后从事家族企业的运营联系密切,并产生了很大的帮助。
On July 3, 2009, Berghaus Bayhaus held a press conference in China held at the British Embassy in Beijing, announcing that the brand officially landed on the Chinese market. As a British professional outdoor sports brand, Behrhaus has a rich historical background, and at the same time pursues innovation. It has brought new experiences of outdoor sports to many well-known mountaineers, and has been awarded the “British Queen Award” with a high honor. Embassies of the United Kingdom, Panling Brand Management Co., Ltd., Bayhaus Brands, New Dragonfly Group Co., Ltd. and senior leaders of Xinyi Fashion Apparel Co., Ltd., Bellows brand-sponsored athletes, China Mountaineering Association leaders, and Bayhaus partners BMW. Representatives of Yingzhibao and Land Rover Huitong Luhua, representatives of Peking University and Tsinghua University mountaineering community, representatives of Sanfu and Far-flying Birds Outdoor Sports Club, representatives of relevant shopping malls, and reporters from more than 20 news media attended the press conference. The atmosphere was warm and peaceful. During the event, Mr. Andy Rubin, CEO of Panlan Brand Management Co., Ltd. accepted our exclusive interview. Mr. Andy Rubin completed high school and university studies in the UK. Since he knew to join the family business before graduation, he took advantage of the university’s one year free time to come to Asia, stay in Hong Kong, understand Chinese culture and observe the operation of the family business. In 1984, Mr. Andy Rubin returned to England to study law at Cambridge University. After graduating, he worked in a branch of a U.S. investment bank in London. Two years of work have allowed Mr. Andy Rubin to accumulate a lot of commercial experience. At the same time, he plans to pursue an MBA and study at Harvard Business School, focusing on marketing. In fact, Mr. Andy Rubin’s one-year life in Asia allowed him to understand many details of the family business. The experience of the financial industry also helped him learn a lot of business management and management knowledge. This is closely related to Mr. Andy Rubin’s future career in the family business and has been a great help.