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在传统媒体发展、转型过程中,如何获得长足的市场掌控能力?作者认为必须练好内功,即:时刻秉承“内容为王”的硬道理,才能获取新闻宣传的主动权。
How to gain a great deal of market control ability in the process of traditional media development and transformation? The author thinks that it is necessary to practice internal strength, that is to say, we always hold the principle of “content is king ” in order to gain the initiative of news propaganda.