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伴随着互联网信息技术和旅游业的飞速发展,“互联网+旅游”已成为提升旅游企业竞争力,优化旅游产业结构的重要手段。乡村旅游作为“大众创业,万众创新”的一个新的热点,成为21世纪以来旅游业中发展速度最快的、发展潜力最大的旅游形态。本文从“互联网+乡村旅游”的概念和特点切入,以三圣花乡乡村旅游为例,分析其在乡村旅游产品的营销方面的不足和存在的问题,并提出切实可行的策略。
With the rapid development of Internet information technology and tourism, “Internet + Travel ” has become an important means to enhance the competitiveness of tourism enterprises and optimize the structure of tourism industry. As a new hotspot of “public entrepreneurship and innovation ”, rural tourism has become the tourism pattern with the fastest development potential and the greatest potential for development in the tourism industry since the 21st century. This article from the “Internet + rural tourism” concept and characteristics of the cut to San Sanghua rural tourism as an example, analysis of its marketing in the rural tourism product deficiencies and problems, and put forward practical strategies.