麦当劳几乎都值得大家去同情一下了。这真是一种奇怪的情绪,要知道,这家公司2014年的营收有274亿美元(约合1700亿元人民币),根据股价估算的公司市值大概为920亿美元。麦当劳是世界上最有价值的品牌之一,在美国市场的占有率方面,是其身后最接近的竞争者赛百味的三倍。真让人眼红啊。然而,麦当劳这些年来的新产品和商业尝试屡尝败绩,就连社交媒体上的活动也未能幸免:它把手中握有的Chipotle的90%股份卖了出去,结果后者如今跻身 McDonald’s almost worth everyone to sympathize with it. This is really a strange feeling, to know that this company in 2014 revenues of 27.4 billion US dollars (about 170 billion yuan), according to the stock price estimated company market value of about 92 billion US dollars. McDonald’s is one of the most valuable brands in the world, accounting for three times as much market share in the United States as its nearest competitor, Subway. Really jealous ah. Yet McDonald’s has over-tried new products and businesses over the years, even on social media: It sold out 90% of Chipotle’s possession and the latter now ranks among the top