年初,耐克上海旗舰店因生意不佳且房租支出高而关张;年中,李宁香港店因为相同原因选择关张。在门店数量减少的同时,体育用品业对营销的投入上亦有所减少,据相关数据显示,今年上半年,中国市场体育用品品牌传统广告投放总量同比下降23%。以安踏为例,安踏2012年上半年财报显示,其营销开支同比减少近9000万元,较去年同期减少2.2%。照惯例,奥运年 At the beginning of the year, Nike flagship store in Shanghai due to poor business and high rent and off; in mid-year, Li Ning, Hong Kong shop for the same reason choose off. While the number of stores decreased, the investment in marketing of sporting goods industry also decreased. According to relevant statistics, the total amount of traditional advertising of sporting goods brand brands in China dropped by 23% year-on-year in the first half of this year. Taking Anta for example, Anta’s 2012 first half results showed that its marketing expenses decreased by nearly 90 million yuan year-on-year, a decrease of 2.2% over the same period of last year. As usual, the Olympic year