新媒体时代,手机媒体已经极大地融入了高校学生的生活,成为影响学生发展的重要影响因素之一。手机媒体在大学生的学习生活、消费行为、社会交往中,充当着重要的角色,对大学生价值观的健全、交往方式的修正、创新意识的养成等方面产生了很大影响。本文在基于对以往研究的分析和总结等形式的基础上,对手机媒体在大学生群体中各方面的影响做了相应的归纳与梳理,并力求通过分析探讨,发现如何合理利用手机媒体对当代大学生的价值观的健全、交往方式的修正与创新意识的养成进行积极引导的新途径。 In the era of new media, mobile media has greatly integrated into the life of college students and has become one of the important influencing factors for the development of students. Mobile media plays an important role in the study life, consumer behavior and social interaction of undergraduates, and has a great impact on the improvement of undergraduates’ values, the modification of communication methods and the development of innovative awareness. Based on the analysis and summary of previous studies and other forms, this article summarizes and analyzes the influence of mobile media in all aspects of college students, and tries to find out how to make rational use of mobile media to contemporary college students The integrity of the values, the amendment of communication methods and the development of innovative awareness to actively guide a new way.