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美国商会《国际经济》中说“如果你不把娱乐的因素加入你的行业中去,那你的公司就等着完蛋吧。”随着信息技术的发达和经济的快速发展,让我们从知识经济时代进入了注意力经济时代。体验营销在服务营销中发挥了越来越重要的作用,客户服务的焦点开始更多的放在塑造客户的体验上,在体验的接触介质中注入娱乐的元素,想方设法为客户提供更多的娱乐,。作为娱乐营销与体验营销的典型代表,选秀活动充分体现和应用了整合营销理念。
The American Chamber of Commerce in the “International Economy” said: “If you do not add entertainment to your business, your company will be waiting for it.” With the advances in information technology and the rapid economic development, let us From the era of knowledge economy into the attention economy era. Experiential marketing has played an increasingly important role in service marketing. The focus of customer service has been more focused on shaping customer experience, infusing elements of entertainment into the experience medium of contact, and finding ways to provide more entertainment to customers . As a typical representative of entertainment marketing and experiential marketing, the draft campaign fully embodies and applies the concept of integrated marketing.