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移动电子商务可以为用户带来更为方便、快捷、时尚、准确、安全的信息化服务和交易体验,为商家提供高效、准确、优质的信息服务。据艾媒咨询数据显示,2011年中国移动电子商务市场交易规模为156.7亿元,同比增长609.0%,预计到2015年将超过1000亿元,达到1046.7亿元。可以说,移动电子商务应用已影响到我们生活的方方面面,3G网络下的移动电子商务应用已经遍及国民经济的各个产业,发展空间巨大。
Mobile e-commerce can bring users more convenient, fast, stylish, accurate and secure information service and trading experience for businesses to provide efficient, accurate and high-quality information services. According to AI media consulting data show that in 2011 the scale of China’s mobile e-commerce market was 15.67 billion yuan, an increase of 609.0%, is expected to be more than 100 billion yuan by 2015, reaching 104.67 billion yuan. It can be said that the application of mobile e-commerce has affected all aspects of our lives. The application of mobile e-commerce under the 3G network has spread all over the various industries in the national economy and has a huge space for development.