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如今,市场竞争日趋激烈,经营者如何根据市场情况制定相应的促销策略,颇为重要。在我国,经营者大都习惯地采用“开放式”的经营策略,千方百计地创造有利条件,最大限度地扩大自己的顾客阵营,从而扩大市场,求得生存和发展。然而,在国外,有些精明的经营者,反其道而行之,在经营中制造某种限制条件,却取得出奇制胜的理想效果。 限量销售。就是将自己的产品控制在一定数额内,力保质优,限量供应。此类策略大多适于经营质优价昂且不
Nowadays, the competition in the market is getting fiercer and fiercer. It is of great importance for the operator to formulate the appropriate marketing strategy according to the market situation. In our country, most operators are accustomed to using the “open” business strategy, do everything possible to create favorable conditions to maximize their own customer camp, thereby expanding the market and seek survival and development. However, in some foreign countries, some savvy operators, acting in the opposite direction, create certain restrictions in their operations but achieve the desired effect of surprisingly winning. Limited sales. Is to control their own products within a certain amount, the force of high quality, limited supply. Most of these strategies are suitable for operating high quality and not expensive