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企业要想在现今市场经济竞争如此激烈的环境下取得一席之地,拥有独一无二的竞争优势,面对着由过去单纯的商品市场竞争发展成为现在多元化市场竞争的格局挑战,企业纯粹靠提升产品本身来加强竞争力是跟不上形势的脚步的。所以科学的制定,并实施有效可行的营销战略是推动企业营销取得成功的关键。但是由于种种客观和主观原因,导致企业在营销战略的认识和制定上,以及实施效果上都存在种种瑕疵。本文就这一普遍存在的矛盾进行粗略的分析研究,同时提出切实可行的提升对策。
In order to gain a place in such a fierce market economy competition, enterprises have unique competitive advantages. In the face of the competition from the pure commodity market in the past, they are now facing the challenge of diversified market competition. Enterprises rely solely on improving their products To enhance competitiveness can not keep up with the situation. Therefore, the scientific formulation and implementation of effective marketing strategy is to promote the success of corporate marketing key. However, due to all kinds of objective and subjective reasons, leading enterprises in the marketing strategy to understand and make, as well as the implementation effect of all flaws exist. This article carries on the rough analysis research to this ubiquitous contradiction, at the same time puts forward the feasible promotion strategy.