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采用文献资料法和实地调查法对我国近5年来体育用品制造业相关科研资料、数据进行收集、整理和分析。首先,指出我国体育用品制造业的矛盾焦点:单一的加工制造。我国体育用品制造业的“强”与“弱”都体现在这单一的加工制造环节上。其次,在此基点上,进一步论证在产业链缺失的条件下我国体育用品制造业存在的4种风险(即生存与发展风险、市场风险、创新风险、融资风险)。再者,通过专家访谈法针对4种风险建构与谋划相应的战略、策略和具体建议,旨在促进新时期我国体育用品制造业的蓬勃发展。
By means of literature review and field investigation, the relevant scientific research data and data of sporting goods manufacturing in the past five years in our country were collected, collated and analyzed. First of all, point out the contradictory focus of our sporting goods manufacturing industry: a single processing and manufacturing. China’s sporting goods manufacturing industry “strong ” and “weak ” are reflected in this single processing and manufacturing sector. Secondly, on this basis, we further prove that there are four kinds of risks (survival and development risk, market risk, innovation risk and financing risk) in the sporting goods manufacturing industry under the condition of the lack of industry chain. In addition, through the expert interviews, the strategies, tactics and concrete proposals for the construction and planning of the four kinds of risks are designed to promote the vigorous development of China’s sporting goods manufacturing industry in the new era.